Clean data isn't optional at campaign speed.
A dirty file wastes mail budget, tanks email deliverability, and skews your targeting models. We keep voter and donor files clean, current, and compliant — continuously, not just once.
What you get with Data Hygiene
A dirty file wastes mail budget, tanks email deliverability, and skews your targeting models. We keep voter and donor files clean, current, and compliant — continuously, not just once.
- NCOA (National Change of Address) processing so mail and canvassing target real addresses
- Deduplication across merged lists from multiple vendors, events, and import sources
- Address standardization and validation for accurate geo-targeting and district assignment
- Ongoing hygiene cycles timed to your mail drops, canvassing waves, and fundraising sends
At a glance
How we get data hygiene live
A straightforward path from scope to launch — no black box.
Baseline audit
We run a full diagnostic on your current file — duplicate rate, undeliverable addresses, stale records.
Clean & standardize
NCOA processing, deduplication, and address standardization bring the file to a usable baseline.
Maintain on a cycle
We set a recurring hygiene cadence so the file stays clean through the entire election cycle.
Common questions about Data Hygiene
How much does a dirty file actually cost a campaign?
How often should we run hygiene cycles?
Ready to talk data hygiene?
Tell us about your program and we'll show you exactly how this fits.
Book a Strategy Session