Turn a flat voter file into a targeting model.
A raw voter file tells you who's registered. Enrichment tells you who's persuadable, who's likely to donate, and who's worth a knock. We append hundreds of data points and modeled scores to every record.
What you get with Data Enrichment
A raw voter file tells you who's registered. Enrichment tells you who's persuadable, who's likely to donate, and who's worth a knock. We append hundreds of data points and modeled scores to every record.
- Consumer behavior and lifestyle data appended to deepen every voter or donor profile
- Demographic and household-level enrichment for smarter list segmentation
- Modeled scores — persuasion, turnout propensity, donor likelihood — built for your specific race
- Enrichment delivered in the format your existing targeting and ad tools already read
At a glance
How we get data enrichment live
A straightforward path from scope to launch — no black box.
Identify the model need
Persuasion, turnout, donor propensity, or issue-affinity — we scope the score to the decision it needs to drive.
Append & model
We layer consumer, demographic, and behavioral data onto your file and build the modeled scores.
Validate & deliver
Scores are validated against known outcomes where available, then delivered ready for segmentation.
Common questions about Data Enrichment
What's a 'modeled score' and how accurate is it?
Can enrichment work with a file we already acquired elsewhere?
Ready to talk data enrichment?
Tell us about your program and we'll show you exactly how this fits.
Book a Strategy Session